Will someone please tell Tony Blair to stop mispronouncing the word 'ideology'? He uses it a lot but seems to believe that the proper pronunciation, or at least the British RP one, is with a short 'i', as in idiot. But ideology has a long 'i', as in idol. How come Blair's advisers fail to tell him that, every time he mispronounces the word in international press conferences, he is bringing Britain's educational system into disrepute? Whatever happened to 'education, education, education'?