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Paul Linford
It's absolutely deliberate. Fairly early on, Blair/Campbell/Mandelson decided to rebrand ideology to rhyme with idiocy rather than idealism as part of their attempt to make it appear something bad and stupid rather than noble and uplifting. To my knowledge, however, you are the first blogger or journalist who has ever picked up on it.
Stefan DeMeyer
Actually it can be pronounced either way. Check the dictionary.

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